Your pet’s microchip is their digital lifeline in an emergency, but many owners don’t realize that simply having a chip isn’t enough. Regular database updates are crucial – studies show that 40% of microchips lead nowhere due to outdated contact information. This comprehensive guide covers everything from choosing the right microchip provider to keeping your details current. We’ll also explain how emergency services access this information during roadside incidents and why Pet Recovery Club members get priority processing. Remember, a microchip is only as good as the information it contains, so make updating your details an annual priority alongside your pet’s health check-ups.